Case Study

SAMPLE CASE STUDY:

A local book store in Hempstead sold variable books in different fields, and its special field was the seldom versions of some old books. As its business expanding, Mr. John (the president) wanted the book store to enter the online business. And what we need to do is to help Mr. John for all aspects of expanding including website design, website and local promotion.

In this case, a website design is the main part of our service. All the other parts are associated with promotion of website. And then our team needed to pick up a well-known and easy-memorial name of this store to attract potential customers. After communicating with our client, we chose the name “MyfavorBookStore.com”.

After the implementation for 2 month, “MyFavorBookStore.com” successfully expanded the sale market and attracted more customers. This case is a typical event we helped small business exploit its position in this industry.

As shown in the above flow chart, Tracy’s Tiger Techs provided related professional services for Mr. John step by step.

We designed a unique website for “MyfavorBookStore.com” because this book store only had an entity shop in Hempstead before. And they wanted us to exploit a much bigger market via internet. We realized the increasingly intense competition in the market, like Amazon, eBay, etc.  Finally, we decided to create a very attractive and eye-catching website for them to distinguish it from other competitors.

Through a profound investigation and abundant instances, we found its special field is the seldom versions of some old books. So we added a separate and prominent link for this item called “worthy of collection”. We classified the categories as Business, Philosophy, Science, cooking, Art, Fashion, Reference book on the top of the homepage. Also, we set up some smart tools for the clients, such as email alerts, favorite products according to the clients’ recent search history. To promote their books, we posted some advertising on other platforms like twitter, facebook, and yelp. We tracked how many people were coming to its website, what they were looking at, how they got there. This tracking technology is very important for them to target customers and products. What’s more, the search engine optimization is also our highlights. The goal is to get this website on the front page of search engine results for relevant searches and targeted keywords.

FIRST STEP-WEB DESIGN:

SOME SPECIFIC SERVICES:

Yelp

We held a discussion with “MyfavorBookStore.com” to get detailed knowledge about its business, unique service and target markets. First, we helped the book store to add profile to its Yelp account, providing accurate information about the business. During the discussion, we found out that “MyfavorBookStore.com” sold limited number of very old books that people would have difficulties in finding in other book stores or online retailers. Based on that, we posted special announcements on Yelp website. In addition, we guided the book store to effectively use announcements to tell events being hosted to attract more customers. Moreover, we encouraged the customers not only post reviews about the book store, but also the reviews about specific books, telling which books they like and what part attracted them. This implementation helped the book store to increase its awareness among customers from different places.

Facebook

On Facebook, we helped “MyfavorBookStore.com” to fill out profile and post some photos of the book store. We kept updating new events and new books, and shared some interesting articles and profiles of some authors. Also, we used the Find Friends to expand its business and posted special offers and package deals. Furthermore, we invited some popular authors as guest bloggers on the book store’s blog to attract more readers. The customers are also recommended some friends based on the books and articles they are interested in. We also helped the book store to join network to get connection with other book stores and experts. “MyfavorBookStore.com” Facebook is also combined with other social media tools such as Yelp, Myspace and Twitter to facilitate its responses to customers and information posting. The similar strategy is also used in using Myspace.

Community involvement

Community involvement is known as one of the most effective tools to generate business opportunities. We helped “MyfavorBookStore.com” to initialize questionnaires to gather information about what kind of books the locals are interested in, which authors they like, and which books they find difficult to find. Then we used our IT technology to categorize the information thus made it easier for the book store to make restock decision. We also encouraged the book store to invite some experts to make public speaking once a month to educate the locals about a specific industry and answer their questions. After a half year, “MyfavorBookStore.com” was known as the most popular book store in Hempstead. The local people said that they liked the book store because they felt being cared for and educated. They also gained a lot of new knowledge through the books and events “MyfavorBookStore.com” provided.

TWITTER:

At the beginning, we have signed up for an account with name ” MyfavorBookStore.com “, and associated to clients’ mobile phone and IM account for convenient contraction. Also we filed a picture with Company Logo and updated the bio-with clear and simple words:” All the newest and Oldest Book that you are looking for!” for better attraction. What’s more, people who were interested in could ask questions, answer other people’s questions, give opinions, offer tips and advice and post useful links and information via Twitter. It received good feedbacks to attract customers and set up the client’s position as an expert who were free and easy with advice, tips and answers .Another important thing was to add and follow friends. We provided information for clients to add and follow some high-click twitter, key person in book industry and book reading association. In addition, some third-party applications, like “Twitter Search”, “Twellow”, and “MrTweet”, were strongly recommended to client to find people talking about topics in book industry. What’s more, “MyfavorBookStore.com” always posted related discount codes, reward and more promoted information online to expand its awareness.